ABLUTE | ad blocker


In this two-week design project, we, teamed up as four, are prompted to design based on the sense- sight.
So, we came up with this project that attempts to attack the pitfalls of consumerism through imagining a dystopian society whose government follows a highly neo-liberal market order.

NARRATIVE

It is the year 3000, a millennium tormented by wars between tyrannical nations resulted in their surprising unification into one global superpower. Aside from the few elite members of society, the people submit to transplanted chips in their cerebrums, instituted by the Commonwealth in an effort to track potential imperfections. Capitalism flourishes; companies utilize every possible surface for advertisement. The
Commonwealth seeks financial success; the chips, which monetarily amount to relatively nothing, function as the most lucrative means of generating a profit for the Commonwealth through an add-on called the Ad-Blocker. Giving the profit-driven companies more capacity to act as they choose, the Commonwealth simply enables ad-blocking through the chips, providing users the ability to transform advertisements into more pleasurable images. This service, priced increasingly as customization goes up, feeds the Commonwealth.


SYSTEM


RENDERINGS



APP PROTOTYPE


DESIGN DOC | interactive pdf